Why we exist?

Sales incentives are a key driver of revenue targets. But, most organizations operate half-baked, largely manual solutions to manage this.

Managing sales incentive compensation manually results in a restrictive, broad-sized fits all structure, unable to cater to micro-business imperatives.

Global estimates say, leakages in sales incentive payouts could be ~8-10%, owing to manual errors.

Global estimates indicate that sales staff could be spending ~15% of their time trying to determine their incentives at the cost of ‘selling time’.

We exist primarily to solve this challenge.

Our technology-enabled, cloud-hosted, Sales Incentive Management Solutions straddle –

  • Life-cycle Management

  • Incentive Compensation Management

  • Performance Management

Unlike conventional technology products, we provide this through a comprehensive “managed service” model where we cover Product, Infrastructure, Processing and Reporting, on an ongoing basis.

Our solution is industry-agnostic and is relevant for all industries which operate large, complex sales & distribution structures like BFSI, Pharma, Automobiles, Electronics, FMCG, IT Distribution etc. The solution has been validated for international markets, specifically in India, Asia as well as North America.

Core Team

Dr. Ram Ramdas

Founder & Chief Evangelist

30+ years in Tech Evangelism

Dr.Ramdas harnesses technology-led innovation for solving large scale complex problems. Killing "complexity" with "simple" user-focused solutions with a potential for generating non-linear value, is the "mission possible" that drives him.

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Rajesh Iyer

Co-founder & Chief Business Officer

30+ years in Tech Evangelism

Rajesh has held senior leadership positions whilst setting up & growing retail lending, wealth and other businesses for a number of global banks and NBFCs like HSBC, National Australia Bank, Barclays, Tata Finance, 20th Century Finance, etc. He possesses an innate ability to build & retain high-performance teams, solve complex problems and spot emerging trends.

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Anusha Jathanna

Co Founder

20 years in Tech Solutions

Anusha is a founding employee-turned Founder who was part of the core team that developed Herald Logic’s proprietary underlying platform, Intelliradar, on which the ICM solution is built. She has held multiple responsibilities in the group across various products and solutions. Her biggest strength lies in product design & mapping customer requirements.

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Arun Rathi

EVP, Customer Delight

17 yrs in Tech Solutions/Delivery

Arun graduated to being EVP -Customer Delight after wearing multiple other hats in his journey as Software Developer, Team Lead and Solution Architect. Besides anchoring client mandates, Arun helms delivery of elements on the development & engineering side for the DMS modules and platform.

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Rohit Rathore

EVP, Customer Success

10 yrs in Tech Solutions/Delivery

Rohit graduated to being EVP - Customer Success after playing many other roles in the Solutions team. Apart from leading all pre-sales demo pitches and new prospect validation conversations, Rohit specifically drives implementation of new mandates through the Discover-Design-Build-Validate-Deploy process.

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Our Extended Team

Herald Logic is a motley crew of designers, programmers, database experts and data analysts who are passionate about building the future of distribution management automation technology.

We help our clients across various industries drive profitable growth through topline & bottom-line efficiencies through a granular sales reward and distribution management strategy that drives right sales behaviours on an ongoing basis.

In doing so, we also aspire to create future leaders who have the passion to transform industries and domains through innovative products and services.

Our Key Milestones


Incubated in IIT, Bombay


Our proprietary technology, IntelliRADAR, a ‘rapid development, rapid deployment’ platform, was recognized as one of the “Disruptive Technologies” by a Stanford University project.


Our DMS platform was awarded the “Best Functionality – Distribution Management Platform” in 2013 by a Celent study.


We qualify to become one of the select few “Advanced Technology Partners” for Amazon AWS in India.


We are selected as one of the “20 Most Promising Amazon Solution Providers” in India in 2016 by the CIO Review magazine.


We are selected as one of the “25 Most Promising Retail Solution Providers” in Asia Pacific in 2017 by the APAC CIO Outlook magazine.


We are listed as a ‘major player’ in the global channel software market report by OpenPR.com


We are featured in the NowTech : Channel Incentives and Program Management global report by Forrester.


We are Runner-up in the DXC Invitational Insurance Conference, Mumbai


We are featured in the Forrester Channel Software Tech Stack 2020 global report


We were a core part of a client technology transformation project that won the Celent Asia Pacific award

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We’ve been enabling technology-led transformation for leading industries since 2003 and helping them grow their business. We’d love to do it for you too!

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